Social Innovation Advisory


N2Labs, a subsidiary of N2Growth, is a social innovation advisory firm focused on doing good, sustainably. We help our clients innovate in two ways: start-up incubation and enterprise design.

The N2Labs Incubator targets early-stage social enterprises and helps them flourish. Here’s how we work: after a thorough and competitive application process, a small group of social entrepreneurs are offered a spot in an N2Labs Incubator cohort. Those that accept issue N2Labs an equity stake in their companies. In exchange, our portfolio companies and their leaders are mentored, supported through day-to-day operations, provided N2Growth leadership advisory services, connected to the N2 network of industry experts and corporate partners, given work space, and offered select funding opportunities. Sweet deal, right?

The N2Labs social enterprise design team partners with corporations to make CSR central and sustainable to their organizations. We’ve helped clients develop new products and enter new markets, attract and retain better talent, and create a clear path to community engagement – all while making a greater social impact.

The 21st century’s going green efforts had two factions: those corporations trying to save the environment, and those corporations trying to save money. In the end, outcomes were identical. Corporations ran into innovation: the means for doing well and doing good became the same.

This accidental innovation inspired the foundation of N2Labs. We realized the same principles making environmental friendliness profitable would hold true for other types of social impact. At N2Labs, our world-class thought leaders help clients design strategic and sustainable organizations with socially responsible values at their core.


To create a global culture of success around social innovation in the private and nonprofit sectors.


Our vision at N2Labs is that, one day, organizations of every type and size will drive sustainable growth through social innovation.


– Steve Jobs



Our number one focus is to create profit generating solutions for your organization. Once we have a top-notch strategy behind us, we will go the extra step in using social impact as the primary driver behind the increased profits.


Companies survive and die based on reputations. We are not out to create warm-fuzzy PR strategies, we aim to create growth with tangible change which organically improves reputation, while growing the business.


N2Labs would not exist if it wasn’t for the desire to improve the way companies interact with the needs of the world. Our input, outcome, impact, process turns profit into the driving result, and social impact as the desired, tangible result.



The first step in architecting any solution is to identify the opportunity for greatest success. Our team of strategists, innovators, and researchers deep dive into the data to clearly see the root of present set backs.


Once all stakeholders agree on the opportunities identified, our core group of strategists and analysts jump into the engagement head first. There is no issue too large or small for our innovative team to tackle.


Similar to a team of doctors doing “Grand Rounds”, specialists from; strategy, talent, leadership, social, legal, and innovation, create a system of checks and balances to ensure the best result for each engagement.


A strong, sustainable finish isn’t our goal, it’s the necessary outcome. Using our blend of integrated partners, and experienced team, we create a method for continued success. As the cliché goes – “Our end is only the beginning.”



For-Profit corporations are at the heart of N2Labs. Without for-profit companies and their motivations, we would not have the ability to reinvest efforts and resources. Our goal is generate more revenue for our for-profit partners, so that there is more ways to achieve better social impact.


Non-Profit organizations are often the driver of social change, and the voice for those who don’t have one. We hear your causes loud and clear, and want to give you the tools, and partnerships needed to succeed in an ever changing landscape. Our team is specialized in creating cultures of success, and there is no organization that is more deserving than those that make a dent in our world.


Many large corporations have foundations and organizations that create positive change but often times in an ineffective, wasteful way. N2Labs was based on the concept of a hybrid model, and we want to bring the same efficiency that we pride ourselves on, to your hybrid organization.



What Is CSR?

Corporate social responsibility (CSR) is a doctrine that promotes expanded social stewardship by businesses and organizations. CSR suggests that corporations embrace responsibilities toward a broader group of stakeholders (customers, employees and the community at large) in addition to their customary financial obligations to stockholders. A few examples of CSR include charitable giving to community programs, commitment to environmental sustainability projects, and efforts to nurture a diverse and safe workplace.

As more attention is being paid by outsiders to the social impact of businesses, corporations have acknowledged the need for transparency regarding their social efforts. In a recent survey, 74 percent of the top 100 U.S. companies by revenue published CSR reports last year, up from 37 percent in 2005. Globally, 80 percent of the world’s 250 largest companies issued CSR reports last year. Download Full Report

Definition from: St. Louis Fed

Material vs. Immaterial

Firms making investments on material ESG (environmental, social, and governance) issues outperform their peers in the future in terms of risk-adjusted stock price performance, sales growth, and profitability margin growth. In contrast, firms making investments on immaterial ESG issues have very similar performance to their peers suggesting that such investments are not value relevant on average.

Originally posted by

Improved Investment Performance

Firms making investments and improving their performance on environmental, social, and governance (ESG) issues exhibit better stock market performance and profitability in the future. For companies, this suggests that their efforts to do good are rewarded. For investors, this suggests that there is substantial value from analyzing non-financial data and incorporating it into their decisions. Read Study Here:

Originally posted on

Social Impact Theory

Social impact (Latané, 1981; Latané & Nida, 1980) has been shown to be increasingly important in the fields of interpersonal influence and group behavior. Social impact is defined as

“any of the great variety of changes in physiological states and subjective feelings, motives and emotions, cognitions and beliefs, values and behavior, that occur in an individual, human, or animal, as a result of the real, implied or imagined presence or actions of other individuals. (Latané, 1981, p. 343)”

This theory describes social impact in terms of social force fields that impinge upon us, pushing us to think or behave in a particular way. These social forces have been equated to physical forces that govern the transmission of light, sound, gravity, magnetism, etc. For example, the amount of light that falls on a table top is a function of the strength of the lights that shine on the table, their distance from the table, and the number of lights that are present. In an analogous way, the social impact felt by an individual should be a function of the strength, immediacy, and number of source persons that are present. Thus, these three elements, or descriptions, of source persons should all directly effect the social force felt by a target person.

Excerpt from: Jeffrey M. Jackson in Theories of Group Behavior (Springer)

Struggling Nonprofit Sector

Nonprofits are navigating a time of immense need and change, while pursuing ways to build long-term sustainability and viability. Nonprofits continue to prove their ability to survive and thrive in tough conditions. They are working to ensure their ability to meet community needs now and in the years to come. Here are some of the ways they are investing in their futures:

  • 51% collaborated with another organization to improve or increase services offered.
  • 44% hired staff for new positions.
  • 33% upgraded hardware or software to improve service or program delivery. 
  • 29% conducted long-term strategic or financial planning.

Data from NFF 2015 Sector Survey

Global Communities Need Help

Under-resourced communities are going without because nonprofits can’t meet demand. Americans —particularly those in low-income communities—are still struggling to secure jobs, affordable housing, and healthcare. 

  • 76% of nonprofits reported an increase in demand for services—the 7th year that a majority have reported increases.
  • 52% couldn’t meet demand—the third year in a row that more than half of nonprofits couldn’t meet demand.
  • Of those who reported that they could not meet demand, 71% said that client needs go unmet when they can’t provide services.  

Data from NFF 2015 Sector Survey


Our vision at N2Labs is that, one day, organizations of every type and size will drive growth through organizational dynamics that maximize social responsibility and profitability. The disruptive approach to this type of business is enormous.

We invite you and your organization to reach out to our team and discover what business can and should look like in the next 10 years. Our passionate, innovative, talented team, creates a culture of growth financially, and socially. This is our world, and every piece of the puzzle becomes connected eventually – Be one of the first organizations to realize true impact.

230 South Broad St. Floor 17, Philadelphia, PA 19104
+1 215 600 1414
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